Why Everyone Is Suddenly Talking About Viking Wellness
Ice swimming, cold plunges and wood fired saunas have a new name this year: Viking wellness. Travel and wellness media are calling the hot to cold ritual one of the fastest growing wellness trends worldwide, and Nordic countries are at the centre of it. For us, this is not a new trend. It is simply how life has always looked in the Finnish archipelago, where Saaren Taika was born.
What Cold Exposure Actually Does to Your Skin
A sauna to cold water cycle is invigorating, but the skin barrier feels it too. Rapid temperature changes can temporarily increase moisture loss and leave your skin feeling tight, reactive or more prone to visible redness, especially if your skin is already sensitive. This does not mean cold plunging is bad for your skin. It means the skin barrier deserves some support afterwards, particularly for skin that reacts easily.
Supporting Your Skin Barrier After the Plunge
This is exactly the skin challenge Saaren Taika was built around. Forest Microbe Balm was developed for atopic, barrier stressed skin and eczema prone skin, with a patented forest microbe extract and organic ingredients that support the skin barrier and calm the feeling of tightness after cold exposure. For a lighter daily option, Chamomile Shea Balm combines organic chamomile and shea butter for skin that needs calming and long lasting moisture.
For redness prone skin specifically, the Redness Relief Serum was shown in its own Eurofins study to reduce visible redness by 57 percent after 42 days of use. That kind of evidence matters when your skin already has enough to deal with after a cold plunge in the Bothnian Sea.
A Simple After Plunge Routine
Pat your skin dry rather than rubbing it. Apply a barrier balm while your skin is still slightly damp to lock in moisture. Give your skin a few minutes before applying anything with active ingredients, since freshly cold exposed skin can be more reactive than usual.
Frequently Asked Questions
Does cold water swimming damage the skin barrier?
Cold exposure can temporarily increase moisture loss and reactivity in the skin, particularly for sensitive or barrier compromised skin. Supporting the barrier afterwards with a suitable balm helps the skin recover its comfort.
What is the best skincare routine after a sauna and cold plunge?
Pat the skin dry, apply a barrier supporting balm while the skin is still slightly damp, and wait before using stronger active ingredients such as acids or retinal alternatives.
PS. Saaren Taika develops skincare for skin that reacts easily, including the skin challenges that come with a Nordic hot and cold lifestyle. Many of our formulas are developed and manufactured in our own laboratory in Finland, built around clinically tested active ingredients rather than trends.