Itchy skin is more than dry skin. The urge to scratch starts in the nerve endings of the skin, and when the skin barrier is weak, those nerve endings react to almost anything: dry indoor air, a hot shower, wool against the skin. Our new Soothing Neurocosmetic Cream is built to calm that loop, and in a four-week consumer study, 88% of participants felt their skin was less dry and less irritated.
Why Does Dry Skin Itch?
Healthy skin holds on to its moisture with a protective layer of lipids. When that barrier is weakened, water escapes, the skin dries out and irritants reach the nerve endings more easily. The nerve endings answer with itching, stinging and a tight feeling, and scratching weakens the barrier further.
Common triggers are harsh, foaming cleansers that strip the skin's own lipids, long hot showers, cold outdoor air, dry heated indoor air and a moisturiser that is too light for the skin's needs. Skin that is prone to eczema, rosacea or psoriasis tends to react faster and more strongly.
What Calms Itchy Skin?
Itchy skin needs two things at the same time: something that quiets the itching sensation, and something that rebuilds the barrier so the itch does not come straight back. A rich cream alone softens the skin, but it does not calm the nerve signals. A calming active alone soothes for a moment, but leaves the barrier as weak as before.
If the itching is severe, keeps you awake or the skin is broken or weeping, see a doctor. Some skin conditions need medical care, and skincare works best alongside it.
What Is Neurocosmetics?
Neurocosmetics is skincare that focuses on the dialogue between the skin and its nerve endings. Instead of only adding moisture, neurocosmetic actives calm the sensations reactive skin sends: itching, stinging, burning and tightness. Read more in our Journal article Neurocosmetics and the Future of Skincare.
Consumer Study Results
24 participants with dry, sensitive skin used the Soothing Neurocosmetic Cream for four weeks and answered a questionnaire at the end of the use period:
- 88% felt their skin was less dry
- 88% felt their skin was less irritated
- 88% felt their skin was softer
- 83% felt less itching
- 83% felt less redness
- 100% found the texture pleasant
Consumer study, four-week usage period, 24 participants. The results describe how participants experienced their skin.
Tester feedback:
"The cream felt pleasantly soft on my facial skin. Itching, dryness and redness clearly decreased during the four weeks of use. As someone with atopic skin, I can hardly use anything other than basic emollients, but this cream did not cause any irritation at all. I was pleasantly surprised."
Katri H.
How the Soothing Neurocosmetic Cream Works
The cream calms itchy skin from two sides. Two calming actives work on the sensations: an active inspired by the soothing compounds of oats calms the feeling of itching and helps reduce visible redness, and a calming mushroom extract eases tightness and stinging.
At the same time, shea butter, squalane, apricot kernel oil and sunflower seed oil support your skin barrier and reduce moisture loss, while glycerin, betaine and allantoin bind moisture into the skin and leave it soft. Our own bladderwrack actives, Fucus DuoActive® and Fucus Fusion®, made from wild Bothnian Sea bladderwrack, moisturise and calm the skin and protect it with antioxidants.
The cream is fragrance free and contains no essential oils, which are a common trigger for reactive skin.
Developed and Made in Our Own Laboratory
We started developing this cream in the summer of 2025, and it was ready for testing about a year later. Because product development and production sit under one roof in our factory in Perniö, Finland, we could test new versions quickly, leave out essential oils and bring in a new calming mushroom extract without the process stretching over years.
When a new, studied active looks promising, it goes straight into testing in our own laboratory instead of waiting for someone else's schedule.
Frequently Asked Questions
Can I use the cream on my face and body?
Yes. The cream is suitable for the face, neck and body, including skin folds such as the inside of the elbows and the back of the knees.
Is the cream fragrance free?
Yes. It contains no fragrance and no essential oils.
Is the cream suitable for atopic skin?
The cream is developed for dry, itchy and reactive skin, including skin prone to eczema. If you have a diagnosed skin condition, follow your doctor's advice and use the cream alongside it.
I have a nut allergy. Can I use the cream?
The cream contains sweet almond oil. If you are allergic to almonds or tree nuts, ask your doctor before use.
How often should I use it?
Apply to clean skin morning and evening, or whenever your skin feels tight or itchy.
Shop the Soothing Neurocosmetic Cream
Read next: Hydration for Sensitive Skin: Clinically Tested Results Against Irritation and Dryness